It has been a pleasure working with Toronto Home magazine, in which we started advertising a year-and-a-half ago. We began with select issues, and this year, doubled our participation rate. We also added Montreal Home magazine to our media mix. Both magazines are very well-respected and cater to the demographic of our clients: 35- to 55-year-old homeowners, including condo owners. Both publications connect with our client base in a tasteful and perfectly balanced manner through their selection of advertisers and editorial material. These two publications give our clients the full design message in one complete and current portfolio, but they are not for everybody. Only respected design vendors that have a new and fresh product line may enter these magazines. Jennifer Mula and her colleagues push vendors such as us, to refresh our already-fresh ideas. There is no mass-market feel in these magazines and they are not a small niche player. Toronto Home and Montreal Home focus on circulation volumes that say “we care about our readers.”